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Not to be confused with Lowe’s. This article includes love s usa list of references, but its sources remain unclear because it has insufficient inline citations.

North American family-owned chain of more than 470 truck stop and convenience stores in 41 states in the United States. The company is privately owned and headquartered in Oklahoma City, Oklahoma. 5,000 to lease an abandoned service station in Watonga, Oklahoma, an hour northwest of Oklahoma City. They named their company Musket Corporation. Over the next eight years, Musket opened 40 additional gas stations. When the fuel crunch of the early 1970s began and gasoline was in short supply in the United States, Tom Love diversified for the sake of the company’s success. He launched a new concept in Watonga: the “Mini Stop Country Store.

In 1972, Musket set out to convert all of its locations from gas stations to convenience stores with self-serve gasoline. By 1973, the company began using the family name to identify its locations. Love’s Country Stores was the new name. By 1978, Love’s Country Stores had 60 locations in small communities throughout Oklahoma, Kansas, Colorado, New Mexico and Texas. That year, the company began offering the Fresh Daily Deli, sandwiches made fresh daily on-location.

Food service became the company’s third profit center in each location, along with self-serve gasoline and convenience store items. The Fresh Daily Deli is branded today as Love’s Subs. By the end of 1981, the company reached a milestone with 100 Love’s Country Stores locations in operation. The in-store decor was changed from the previous dark country look to a brighter theme. The same year, it opened the first Love’s Travel Stop on Interstate 40 in Amarillo, Texas. In 1985, Love’s added gifts and novelties.

Then in 1993, Taco Bell became a partner, opening a co-branded location in Oklahoma City. The success of this partnership quickly grew. In 1995, the company opened its first triple-branded food service operation in El Paso, Texas. The location offered Subway, Taco Bell Express and Pizza Hut.