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US stamp First Day of Issue 4 cent STAMP FIRST AUTOMATED P. This is a digitized version of an article from The Times’love usa 20 cent stamp print archive, before the start of online publication in 1996. To preserve these articles as they originally appeared, The Times does not alter, edit or update them.

31 the United States Postal Service has distributed 237. 4 million stamps printed five times with the word LOVE, followed by USA 20 cents. The stamp is the third issued by the Postal Service to celebrate love. According to Belmont Faries, chairman of the Citizens Stamp Advisory Committee, the idea for a stamp on the subject was suggested by a Bartelsville, Okla. Postmaster General in 1970 and asked whether it would be possible to have a stamp for lovers. As a result the first love stamp, designed by the pop art painter Robert Indiana, was issued in January 1973. The bright, bold stamp, with red lettering and a green and emerald background, turned out to be controversial.

Those who disliked it sent letters to the Postal Service complaining that it had a ”hippie” appearance. The second love stamp, issued in February 1982, was designed by Mary Faulconer, a New York artist. Uncontroversial, it used a flower design in soft blue, green and pink to spell the word love just once. 8 million were distributed, and it is still available in many post offices. Our intention is to keep the love stamp in service on a regular basis and change the design occasionally,” said Mr. Faries of the committee, which gives advice on stamp themes and designs to the Postmaster General, currently William F. Bolger, who makes the final decision.